Most brands focus on how they look.
Not how they connect.
BBE™ is how that changes.
Designing visual identities rooted in clarity, strategy, and storytelling.
Logofolio
Hi, I'm EL (L)
I'm a Creative Brand Strategist & Visual Identity Designer; building visual worlds and brand voice that actually connects.
BBE (Better Brand Execution) is a system. Every project is rooted in strategy first, because a beautiful brand that doesn't communicate is just decoration.
My clients are serious about showing up consistently and confidently across every touchpoint.
"A beautiful brand that doesn't communicate is just decoration."
50+
Projects
5+
Years Experience
100%
Strategy-Led Design
Better Brand Execution Framework
Three stages, in order, every time. The sequence is the product.
Foundation
Understand the business before designing for it
Build
Translate the strategy into a system
Launch
Put it into the world and keep it consistent
Interactive E-Book
FREE DOWNLOAD
Check out the
free resources.
Get the free interactive e-book "Pretty Isn't a Strategy": a practical guide to building a brand that actually converts. Plus downloadable guides, blog insights, and strategy tools.
Preview available, start reading NOW.
Explore ResourcesStart reading the e-book nowE-BOOK · GUIDES · BLOG · BOOK CLUB
Exactly what you get
when we work together.
Three strategic phases. One clear system. Built for founders who want more than just a logo.
Branding Kit
Style Guidelines PDF
A logo alone won't hold your business together. This is the blueprint that keeps your brand consistent, recognizable, and professional — no matter who's creating the content. Already have a logo design? This serves as your strategy style guide to keep everything on-brand.
- Logo usage rules (do's + don'ts)
- Color palette (HEX, RGB, CMYK codes)
- Typography system (headline, sub, body)
- Image & graphic direction
- Voice + tone notes
Example Work
Essential Package
Base — Logo & Visual Identity
A clear custom logo design tailored to capture your brand's vision and identity — complete with one concept direction, two revision rounds, and final files in multiple formats.
- Discovery call + brand questionnaire
- Moodboard creation
- 2–3 logo concept directions
- Primary logo (colour variations)
- Mini style guide (colours, typography)
- Final files: PNG, SVG, PDF, EPS, JPG
- Social media assets (3 Reel/Ad Video or Social Post)
- 2 revision rounds
Example Work
Lite Package
Build — Full Brand System
Ready to move beyond the logo? This is a complete, all-inclusive brand identity system — built for founders who want to show up consistently across every touchpoint.
- 60–90 min discovery call + brand strategy
- Full logo system (primary, secondary, submark)
- Color palette + font pairing
- Brand pattern or graphic element
- Business card, thank you card, email signature
- 5 Social media assets (feed + story)
- Comprehensive brand guidelines PDF
- 2 revision rounds + 1 week post-launch support
Example Work
Deluxe Package
Execute — The Full BBE Suite
The full BBE treatment. Strategy, identity, execution — and a unique audio branding component that sets you apart. For founders ready to build something that lasts.
- Brand strategy + audience persona
- Full logo system + all file formats
- Visual identity system + brand guidelines (15–20 pages)
- Brand collateral + social media assets (5 templates)
- Audio branding: sonic logo + custom jingle
- Brand activation support (social profile setup, launch plan)
- 4 revision rounds + 2 weeks post-launch support
50% DEPOSIT TO START · BALANCE DUE BEFORE FINAL HANDOFF
NOT SURE WHERE TO START? — BOOK A FREE CLARITY CALL
From brand identity to social media. Find your level of support.
Browse every service package, or jump straight to Instagram setup, strategy and management.
Not sure where
to begin?
The brand questionnaire is the first step. It takes about 5–10 minutes and helps me understand your vision, your audience, and where your brand needs to go.
No commitment required — just clarity.
Fill Out the Questionnaire~5 MIN · COMPLETELY FREE · NO STRINGS ATTACHED
Brand Discovery Questionnaire
- 01
What does your brand stand for?
- 02
Who is your ideal customer?
- 03
How do you want people to feel when they see your brand?
- 04
What makes you different from your competitors?
- ···
And a few more…
See the framework in action.
Explore the BBE process, take the 2-minute brand audit, and see how strategy becomes a system.
Brand notes, no noise.
Occasional insights on brand strategy, identity design, and what it really takes to build a brand that connects. No spam — just clarity.
"BBE really took the time to listen, believe and help me cultivate my vision beyond my expectations. Extremely thorough and patient with me, and realistic about what we could achieve. Helped me define my target market and develop my brand story to build a connection with my customers in ways I hadn't thought of! 1000/10 experience!"
Serotonin Toronto
Wellness Brand · Aromatherapy & Skincare
